We Understand Flooring Contractors
Because We Focus Exclusively on You
Most marketing agencies offer generic services across dozens of industries. We don’t. We specialize in flooring contractors — helping you attract more of the right customers, win better jobs, and grow with confidence.
Meet the Team That Understands Your Business
Brad Cavanaugh
Founder & CEO
- Nearly 30 years Silicon Valley technology leadership
- 5 years hands-on flooring industry experience
- Expertise in AI systems and digital marketing automation
- Passionate about helping quality contractors succeed
Frank Saltzman
Co-Founder
- 30+ years in commercial flooring industry
- Current owner of high-end commercial flooring company
- Deep understanding of contractor challenges and opportunities
- Provides industry insight and strategy guidance
Our Commitment: Every team member understands that flooring contractors aren't just clients—they're skilled professionals who deserve marketing partners as committed to quality as they are.
What Makes Us Different
Specialized Focus
We work only with flooring contractors, so every strategy is built for your world.
Proven Systems
Our AI-driven lead generation and local SEO framework have delivered measurable growth for contractors across North America.
Why We Do This
We left behind the Silicon Valley tech world because we saw skilled flooring businesses getting undercut by big-box stores and low-bid competitors. It wasn’t fair — and it wasn’t about quality. That’s why we built a system designed to level the playing field and help flooring pros thrive.
Our Values
The Problem With Most Marketing Agencies
Generic Approach
Most agencies use the same cookie-cutter strategies for plumbers, electricians, and flooring contractors. They don't understand the unique challenges of selling premium craftsmanship.
No Industry Experience
Your marketing partner talks about "leads" and "conversions" but has never dealt with homeowners comparing engineered hardwood to luxury vinyl, or explaining why quality installation matters.
You Need Partners Who Actually Understand Your World
You're tired of explaining your business to marketing "experts" who've never worked with flooring contractors. You need people who understand that selling a $15,000 hardwood installation is completely different from selling a $500 plumbing repair.
You want to work with people who know the difference between engineered and solid hardwood, who understand seasonal installation challenges, and who realize that your customers often research for months before making a decision.
Why We Left Silicon Valley to Serve Flooring Contractors
Two Worlds of Experience
Our founder brings a unique combination that's rare in the marketing world: nearly three decades of Silicon Valley technology expertise combined with hands-on experience in the flooring industry.
Silicon Valley Technology Mastery
Starting in 1995, he built enterprise software solutions for some of tech's biggest companies, mastering digital systems, data analytics, and the kind of technology that now powers modern marketing automation and AI systems.
Real Flooring Industry Experience
But unlike most tech marketers, he also spent five years working directly in the flooring industry, learning the business from the inside out. He understands the difference between engineered and solid hardwood, knows why subfloor preparation matters, and has lived through the seasonal challenges that affect every flooring contractor.
The Breaking Point (2023)
After years of success in corporate America, he realized something was missing. The work felt disconnected from real impact. Meanwhile, he kept seeing the same frustrating pattern: incredibly skilled flooring contractors—masters of their craft—struggling with marketing while lesser competitors thrived simply because they understood digital lead generation.
The Solution
The answer became clear: combine Silicon Valley tech expertise with real flooring industry knowledge to help quality contractors get the recognition and revenue they deserve.
The Partnership
This vision became reality when he partnered with a 30-year flooring industry veteran who owns a high-end commercial flooring company. Together, they created Square Foot Media with one focused mission: help quality flooring contractors succeed through marketing that actually understands their business.
What Makes Us Different From Every Other Marketing Agency
We Speak Your Language:
- Understand the difference between engineered and solid hardwood
- Know why subfloor preparation matters for luxury vinyl installation
- Recognize seasonal challenges and peak installation periods
- Appreciate the complexity of commercial vs. residential projects
- Understand licensing, insurance, and certification requirements
We Know Your Customers:
- Homeowners research flooring for 3-6 months before buying
- Price is important, but quality and trust matter more
- Visual proof (portfolios) is critical for decision-making
- Reviews and recommendations heavily influence choices
- Emergency repairs have completely different urgency and psychology
We Understand Your Business:
- Seasonal cash flow challenges and peak periods
- The importance of maintaining crews during slow seasons
- How project size affects profitability and scheduling
- The challenge of competing against big-box store installations
- Why premium positioning requires different marketing approaches
Silicon Valley Technology Expertise:
- Nearly 30 years in enterprise software and digital solutions
- Advanced AI implementation and optimization Data analytics and performance measurement systems
- Conversion optimization and user experience design
- Search engine algorithm understanding and adaptation
Flooring Industry Credentials:
- 5 years hands-on experience in flooring industry
- Partnership with 30-year commercial flooring contractor
- Deep understanding of flooring materials and installation
- Knowledge of industry associations and certification bodies
- Established relationships with flooring manufacturers and suppliers
Our Clients Don't Just Get Marketing—They Get Business Partners
Client Success Philosophy: We don't just deliver marketing services. We become invested partners in your success because we understand what it takes to build a sustainable flooring business in today's digital world.
Real Results from Real Partnerships: Deco Tile Success Story: Working closely with this Toronto-based luxury tile retailer, we helped them achieve a 643% increase in conversion value by understanding exactly how their customers research and purchase premium tile installations. Our AI system now handles their complex product questions 24/7.
Roaring Fork Specialty Flooring Success: This Colorado mountain region contractor achieved 185% revenue growth because we understood their unique seasonal challenges and emergency repair opportunities. Their AI receptionist now captures emergency calls during snow storms and off-season periods.
Why These Results Matter: These aren't just marketing metrics—they represent real business transformation. More consistent revenue, higher-quality projects, premium pricing, and the ability to be selective about clients.
Meet the Team That Understands Your Business
Founder Name
Founder & CEO
- Nearly 30 years Silicon Valley technology leadership
- 5 years hands-on flooring industry experience
- Expertise in AI systems and digital marketing automation
- Passionate about helping quality contractors succeed
Co-Founder Name
Industry Partner & Advisor
- 30+ years in commercial flooring industry
- Current owner of high-end commercial flooring company
- Deep understanding of contractor challenges and opportunities
- Provides industry insight and strategy guidance
Our Commitment: Every team member understands that flooring contractors aren't just clients—they're skilled professionals who deserve marketing partners as committed to quality as they are.
How We Work as an Extension of Your Team
Step 1
Listen First
We start every relationship by learning about your specific market, challenges, and goals. We visit your showroom (virtually or in person), understand your service offerings, and analyze your local competition.
Step 2
Strategy Development
Using both Silicon Valley analytics and flooring industry knowledge, we create a custom marketing plan based on your specific situation—not a generic template.
Step 3
Implementation Partnership
We don't just hand you a plan and disappear. We work as an extension of your team, implementing systems, monitoring performance, and adapting strategies based on real results.
Step 4
Continuous Optimization
Your business evolves, seasons change, and market conditions shift. We continuously optimize your marketing to ensure it grows with your business.
You're a Skilled Flooring Contractor Who Built Your Business on Quality Craftsmanship...
But You're Tired of the Feast-or-Famine Revenue Cycle
What if you could have a steady stream of qualified homeowners calling you every month, ready to pay premium prices for your expertise? Our AI-powered lead system never sleeps, never misses a call, and turns every visitor into a potential customer.
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What Partnership Looks Like:
- Monthly strategy calls to review performance and opportunities
- Direct access to your dedicated account team
- Real-time reporting through your personal dashboard
- Immediate response to urgent needs or market changes
- Quarterly business growth planning sessions
The Values That Guide Everything We Do
Quality Over Quantity
Just like you don't cut corners on installations, we don't cut corners on marketing. Every campaign, every piece of content, every system we build is designed for long-term success, not quick fixes.
Transparency in Everything
You'll always know exactly what we're doing, why we're doing it, and how it's performing. No marketing speak, no hiding behind vanity metrics—just honest communication about real business results.
Ready to Grow?
If you’re ready to work with a marketing partner who knows flooring inside and out, we’d love to talk.
10K
Happy clients to date
#1
SEO consultant in Maryland
$25
Basic audit price
An SEO dream team
We're a group of experienced, been there, done that SEO experts. With over 25 years of combined experience, we've got the market know-how to help companies from every industry rank higher on Google and increase on-site conversion.
So you're in good hands.
We'll help your site stand out
Our company's mission is to help any business shine brighter with a custom SEO plan and optimization. We're data driven, and we work with full transparency.
On-site SEO
On-site SEO is about optimizing your site according to the most recent HTML and content SEO guidelines. Rank Consultant is always up to date with the industry's latest best practices, so we'll know exactly how to optimize your site.
Our team will research your industry, your current site, and what your competitors are doing to define a solid, results-driven content and HTML optimization plan.
Off-site SEO
Off-site SEO is about actions people take on other sites or platforms, that impact your own site's ranking in Google SERPs for relevant searches.
With off-site SEO, we build your site's domain authority, and aim to have online users show to search engines they trust and share your site. On-site and off-site SEO strategies work together to let Google know your site is valuable, credible, and worth sharing.
Google Ads campaigns
Take advantage of Google's far and reaching platform to advertise your product or service on Google search results pages, videos, mobile apps, other sites and more.
Our team will ensure you get the maximum reach and return on investment. We'll customize your advertising objective, plan a brand strategy, and help you decide how long you'd like your campaigns to run for.
Our ad campaign service will give your site:
- High quality traffic
- Higher click-through rate (CTR)
- Better paid search SERP ranking
- Overall higher quality score
Google Analytics
We use Google's tool for tracking and analyzing site performance and stats to identify trends and opportunities in how site visitors interact with your site. We use Google Analytics to get a current view of your site's performance, and to track the shift in site stats once our SEO work kicks into high gear. In addition, we'll use the platform's robust reporting options to generate customized weekly and monthly reports on your site's performance.
So you can always know what's going on, and see the progress of your site's performance over time.
What people say about us?
Don't just take it from us
Henry Pasternac
“The Rank team helped us shape up our site SEO and come up with an effective content strategy "
Frank Revenstein
“Within 4 months, we managed to beat our main local competitor on Google SERPs"
Fernanda Bapo
“My beauty salon business reached Google's #1 search results for local searches”
